As part of the agreement, Built For Athletes becomes an Official Partner of BUCS, the Exclusive Official Representation Partner of BUCS, an Official Partner of BUCS Super Rugby, and an Official Partner of GB Students.
This partnership represents a strategic collaboration designed to celebrate and recognise achievement across university sport. As Official Representation Partner, Built For Athletes will help create a long-term recognition ecosystem for BUCS athletes, teams, events and achievements, ensuring sporting success is commemorated in a meaningful and lasting way.
The partnership grants Built For Athletes exclusive rights to develop and deliver official BUCS representation and recognition products, including exclusive BUCS patches celebrating sporting success and GB Students representation. In addition, Built For Athletes will hold exclusive backpack retail rights at agreed BUCS headline events, alongside full direct-to-consumer sales rights through its own channels.
Will Roberts, BUCS CEO, said: "We're excited to welcome Built For Athletes as an Official Partner and our Exclusive Representation Partner. This partnership is about recognising the commitment, resilience and success of student athletes across the UK. Together, we'll create meaningful ways to celebrate representation and achievement, giving athletes lasting symbols of the moments they've worked so hard to earn. We look forward to working with Built For Athletes over the next four years to enhance the student sporting experience and further elevate university sport."
Danny Costello, Built For Athletes CEO, added: "BUCS has been shaping the university sporting experience for decades, and we’re proud to become part of that story. Built For Athletes was founded to help athletes carry the proof of their hard work with them, and this partnership lets us bring that mission to student sport on a national scale. We can’t wait to get started."
This partnership marks the beginning of an exciting new chapter, combining BUCS' position as the national governing body for university sport with Built For Athletes' reputation for premium performance equipment and athlete-focused innovation. Over the next four years, the collaboration will deliver new opportunities to celebrate success, strengthen athlete identity and create lasting memories for thousands of student athletes across the UK.
