How can universities, students' unions and BUCS ensure their sport and physical activity offers remain relevant and attractive to the next generation of university students?
The BUCS Insight team has reviewed existing research on the lifestyle and physical activity trends shaping tomorrow's university students. The research explores how young people's experiences, behaviours and expectations are changing, and what this could mean for their engagement in sport and physical activity when they enter higher education.
The findings are grouped into a series of key themes, highlighting areas for the sector to consider when developing future sport and physical activity opportunities.
