- Subway is partnering with BUCS as part of its “Fresh Moves” initiative to promote physical activity and support up-and-coming sports across the UK
- Subway and BUCS are working together to help the next generation of students lead active lifestyles
- Students across BUCS’ 155 Member Universities will have the opportunity to compete in basketball, wheelchair basketball, 3x3 basketball, and women’s football, supporting the growth of these sports
Subway®, one of the world’s largest quick service restaurant brands, has today announced a new partnership with British Universities and Colleges Sport (BUCS) as part of its” Fresh Moves” initiative dedicated to promoting emerging sports and the importance of physical activity.
As part of its “Fresh Moves” initiative, Subway is helping communities across the UK embrace active lifestyles by partnering with organisations that improve access to emerging sports, including basketball, skateboarding, breakdancing and women’s football.
Together, Subway and BUCS will help the next generation of students stay active and engaged with university sport - expanding the reach and impact of “Fresh Moves” across UK campuses.
As part of this partnership, Subway will support the growth and visibility of BUCS’ women’s football and basketball programmes, including wheelchair basketball and 3x3 basketball. Through storytelling and activations, Subway and BUCS will bring to life the impact of these programmes, showcasing how sport and movement promotes leadership, inclusivity, and community spirit among students.
Will Roberts, CEO of BUCS, said: "BUCS are delighted to sign a multi-year agreement with Subway. At BUCS we strive to deliver exceptional student experiences that inspire, develop and unite, and through this partnership we will be able to offer our competitors a freshly prepared favourite, as part of their balanced diet.
"We are also thrilled that this partnership will help us to further elevate our basketball and women's football offering, further highlighting the contribution our members make to these communities on a daily basis."
Kirstey Elston, Senior Marketing Director at Subway said: “Our partnership with BUCS is an exciting next step in our Fresh Moves initiative that will help us reach a whole new community of students and promote the positive benefits of active living by championing emerging sports on campus.”
