BUCS is pleased to announce a new partnership with performance cycling experts Le Col. The global brand will become a supporting partner of the 2020/21 BUCS cycling programme, as well as BUCS’ chosen cycling kit provider.
1200 student athletes from 120 institutions across the UK compete in BUCS’ extensive cycling programme, which counts Sir Chris Hoy and Victoria Pendleton CBE as alumni. The programme covers a range of disciplines including Time Trials, Downhill Mountain Bike, Hill Climb and Road Race.
Backed by global icon Bradley Wiggins as the “best performance cycling kit on the market”, Le Col has a proven history of delivering world class performance wear for elite cyclists. The partnership will see Le Col growing their support further across the higher education sector, and work with universities and university cycling clubs across to offer access to the best cycling kit on the market.
Jo Smith, Head of Events at BUCS, is looking forward to the partnership; “Le Col has a fantastic reputation in the cycling industry of working with elite athletes, and we are proud to be able to combine that with BUCS’ successful programme of cycling events. We look forward to sharing the success of our athletes with Le Col in the next year and seeing the results of our partnership come to fruition, improving the future of cycling in higher education sport.”
Yanto Barker, Le Col founder, said: “From day one, Le Col has been about supporting riders to perform, aspire and achieve on the bike. Through our partnership with BUCS, we’re eager to back riders testing their limits. Supporting racing and getting behind rider development here in the UK, we chose BUCS for their spirit of healthy competition, and their close fit with our own determination to make kit that delivers on the Sport’s biggest stage.”
Le Col’s Custom service is already used by the likes of Durham, Bath and Cambridge University, and by cycling heavyweights Bahrain McLaren World Tour Team, the Womens Pro Continental Drops Cycling Team and Storey Racing Cycling Team.
If you are interested to see how Le Col can support your club or university, particularly with the Custom service, click here to request a personal introduction to the Le Col team.