The agreement will see Hudl serve as the Official Video Analysis and Insights Partner of BUCS, bringing world-class analysis tools, education and insights to university sport across the country.
BUCS oversees one of the largest student sporting programmes in the world, providing competitive structures, events and development opportunities for thousands of university athletes. This strategic collaboration marks a significant step forward in elevating performance standards across BUCS competitions and within higher education sports curricula.
Driving the Future of Performance Analysis
A central focus of the partnership is a joint commitment to raising the standard of match analysis throughout BUCS leagues. BUCS and Hudl will work together to enhance access to high-quality video analysis resources across both competitive fixtures and academic programmes, ensuring student-athletes and aspiring analysts can learn, develop and excel using industry-leading technology.
“I'm delighted to be partnering with Hudl as our official video analysis and insights partner on a multi-year agreement,” said Will Roberts, BUCS CEO.
“Hudl is a global leader in performance analysis, and this partnership reflects our shared commitment to enhancing the student sport experience across the UK. By integrating Hudl’s industry-leading technology into BUCS competitions and programmes, we’re helping students develop the skills, knowledge and confidence to perform at their best on and off the field. This collaboration marks an exciting step forward in how we support and showcase university sport.”
This initiative will support universities in embedding cutting-edge performance analysis practices into their sports performance and coaching education pathways, helping to shape the next generation of analysts entering the professional sports industry.
Enhanced Scouting Opportunities for BUCS Athletes
As part of the agreement, Hudl will receive scouting rights across Premier Division, Championship and Playoff fixtures in BUCS football, basketball and rugby. This will enable Hudl to provide enhanced visibility for student-athletes and create new opportunities for talent identification.
"The future of the sports industry - from analysts to athletes - is being built in the BUCS environment,” shared Sam Lloyd, Hudl SVP of Elite Business. “We’re providing university programs with the same integrated tools we provide the pros, putting them on a level playing field. By making BUCS footage accessible globally, we’re ensuring that talent is recognized and the pathway to a professional career is clearer than ever.”
See how elite performance pathways at university level are built using Hudl technology, dive into a case study with Loughborough University to learn more.
