The agreement will see Canterbury supply sports and leisurewear kit for BUCS’ staff, volunteers, officials and GB Students, as well as providing branded retail clothing online and at selected events.
Students and university staff will also be able to access discounts for brands across the Pentland portfolio, which includes Berghaus, Speedo, Endura and Mitre.
Will Roberts, BUCS CEO, said: "I’m delighted that we will be working with Canterbury as our official teamwear partner for the next five years.
"Canterbury is one of the most prestigious and recognisable names in the sportswear market, and the brand is synonymous with quality and prestige.
"As part of our commitment to provide value to both our member institutions and our student participants, it’s also exciting to able to offer a BUCS exclusive discount of 20% across the wider Pentland range."
Simon Rowe, SVP Canterbury EMEA & North America, added: "We’re incredibly proud to join forces with an organisation that shares our passion for university and college sport. Each of us have been driving engagement with sport for over 100 years, which is why this partnership is such a natural fit. Together, we’ll bring Canterbury’s mindset around collective toughness to millions of students in campuses across the UK."
