Description
Senior Essex Rebels Men’s and Women’s Basketball Teams:
To create video, written and picture formats designed to drive engagement and increase audiences across all Essex Rebels social media platforms. This will involve attending training sessions and home games, travelling on away trips with the teams, as well as attendance at the schools and community outreach programmes.
Schools and Community Outreach Sessions:
To engage with the schools and community outreach programmes to document coaching sessions. Build social media engagement with schools involved in the programme to broaden the scope of Essex Rebels social media reach.
Student Engagement:
Develop strong relationships with student groups such as societies and sports clubs, academic departments, and student accommodation to drive awareness of the Essex Rebels game days. Work closely with the Game Day Entertainment Officer to create a student fan base, inspiring allegiance in the support for the Essex Rebels.
Match Day Content:
Create and publish exciting and engaging match day content including score posts, match highlights and post match interviews. Work with the Game Day Entertainment Officer and Business Development Manager to create high quality game day promotional content in accordance with an agreed calendar. Lead on the creation of content that will drive awareness across all target audiences on game days.
Website:
To keep the Essex Rebels website updated and fresh with relevant content across the senior and junior teams, community and schools outreach activity as well as pre-season new player signings and post-match reports etc.
Daily Content:
Develop a full year’s calendar of social media activity that builds engagement with existing Essex Rebels fans whilst also reaching new target audiences.
Sponsorship Content:
Working closely with the Business Development Manager and team sponsors to create regular content designed to highlight the brand and impart messaging as agreed with stakeholders.
Duties of the Post:
The main duties of the post will include:
1. To create and develop a full suite of social media content designed to elevate awareness and engagement across the entire Essex Rebels programme ensuring that content is streamlined and fashioned to optimise target audiences appropriate to the individual platform.
2. To proactively shoot, edit and publish video, pictorial and written content that documents all facets of the Essex Rebels basketball programme in a timely and engaging manner.
3. Create content that will engage existing fans of the team whilst also reaching out and acquiring new followers. This includes documenting player and fan ‘stories’ to illustrate off-court lives and activities of the players.
4. Plan, deliver and evaluate high quality insight-led digital content strategies that focus on engaging students, families and the wider community
5. Capture video and edit content to optimise its impact with viewers and to drive reach and awareness via social media viral marketing.
6. Monitoring, writing and reviewing content for all Essex Rebels social media channels including Twitter, Facebook, Instagram, TikTok and Youtube, whilst also ensuring website content is up to date, timely and engaging.
7. Work closely with key stakeholders Including, Fan Engagement Officer, team Coaches, Business Development Manager and the Essex Sport Marketing Officer to deliver high quality content.
8. Produce reports on the performance of digital engagement across Essex Rebels social sites.
9. Building strong working relationships with the student marketing function to maximise social media engagement of the student population
10. Ensure consistency of graphical and written content produced in a timely manner according to an agreed calendar.
11. Staying up to date on all social media platform best practices, specifications and trends.
12. To ensure adherence to all Essex Sport health and safety and duty of care practices.
13. To carry out any other duties, commensurate with grade, that may be reasonably requested by the Business Development Manager or Director of Sport.
These duties are a guide to the work that the post holder will initially be required to undertake. They may be changed from time to time to meet changing circumstances.
