Dr. Paul Bedford
Retention Guru
Dr Paul Bedford, owner of Retention Guru, is the fitness industry’s leading expert in the management of retention, attrition and the customer experience.
With significant expertise in the education sector, Paul was a senior lecturer with YMCA Fitness Industry Training for 14 years and trained over 3,000 personal trainers. He also lectured at Middlesex University on physical activity and exercise psychology, as part of their master’s degree program, and at Bath University where he tutored GP’s (MD’s) on brief health behaviour change interventions. Paul has spoken at conferences on the international stage. Delivering over 150 presentations in 32 countries.
Conducting PhD research Paul used behavioural change strategies to enhance the health club’s induction process. The results help to increase the average length of stay by seven months and reduced cancellations by 44 members per, 1000 members per month.
Dr. Steve Ingham
Dr Steve Ingham is one of the leading figures in the science of performance. He has been integral to the development of Britain into an Olympic superpower. He has provided support to over 200 athletes that have achieved World or Olympic medal success. He worked at the British Olympic Association from 1998-2004, as Senior Sports Physiologist and Sports Science Manager. From 2004-2016 he worked at the English Institute of Sport as Head of Physiology and latterly as Director of Science and Technical Development.
Steve is the author of the best-selling ‘How to Support a Champion: The art of applying science to the elite athlete’, discussing and inspiring the importance of learning and adapting to reach our maximum potential. Steve established Supporting Champions with the ambition of supporting individuals and teams to finding a better way of developing sport and personal performance.
