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BUCS Super Rugby Announces Yoti Sponsorship 16/01/2018

 

PRESS RELEASE

LONDON, 16 January 2018, Rugby Vertical Ltd in association with BUCS Super Rugby has confirmed an 18 month agreement with global digital identity platform, Yoti, for sponsorship of the remainder of the 2017/18 season and the 2018/19 season in its entirety.

Supported by the RFU, Rugby Vertical Ltd and BUCS are working together to elevate the standing and promote the quality of elite University and College rugby in the UK, providing a new, exciting pathway for players into the professional game.

In 2016/17, their first season of collaboration, Rugby Vertical Ltd and BUCS drove major successes via an eight team league, culminating in a gala awards ceremony and finals match at Twickenham Stadium.

Broadcast via social media and onto TV screens at University and College campuses across the UK, the 2016/17 league achieved total viewing figures of 163,000 via YouTube and Facebook Live, increasing to 720,000 for the first half of the 2017/18 season alone.  The 2016/17 season also saw social media impressions of 250,000 per week across Twitter and Facebook, rising sharply to 1.1 million per week for the 2017/18 season so far.  Plans are now in place to secure a mainstream broadcast deal in the near future.

Yoti has confirmed its sponsorship for the remainder of the 2017/2018 season and the 2018/19 season, with a sponsorship package including a variety of digital and physical branding presence, voiced commentary mentions and a Yoti Man of The Match award. Yoti’s sponsorship will commence with the featured Round 12 fixture, where Leeds Beckett host Nottingham Trent on Wednesday 17 January at 7pm.

Commenting for Rugby Vertical Ltd, Mark Imrie, CEO, said: “We are delighted to welcome Yoti to the BUCS Super Rugby, which we believe to be a great brand fit.  BUCS Super Rugby’s popularity has grown exponentially since inception, with thousands of loyal students now following the league and we are confident that Yoti’s support for University & College Rugby will result in a long and mutually beneficial relationship.”

Vince Mayne, CEO at BUCS added: "BUCS is moving into a new digital, more data focussed age and working with a student population that is more technologically driven. An exciting partnership with Yoti is a great fit for our member institutions, their students and our organisation as a whole moving forward.”

“Students can use the free Yoti app as a simple, fast and secure way to prove their identity, online and in person," says Robin Tombs, CEO, Yoti. "Our partnership with BUCS Super Rugby is a fantastic way for us to connect with students and make it easier for them to get things done, stay safer online, and do the things they love. Our BUCS digital pitch branding and promotional events will build awareness of Yoti, and we look forward to working with BUCS and Rugby Vertical."

-ENDS-

 

About Rugby Vertical Ltd

Rugby Vertical Ltd is a sports sponsorship and marketing company and owns the commercial, sponsorship and broadcast rights to the BUCS Super Rugby.  Located in London, Rugby Vertical Ltd is active in securing commercial sponsors, partners and broadcasters to fund and help elevate the standing of elite University and College Rugby via BUCS Super Rugby.

For further information, please contact: Mark Imrie: mark@rugbyvertical.com

 

About BUCS Super Rugby

BUCS Super Rugby is the UK’s leading university rugby union league, boasting the nine best teams from across England and Wales, with plans to expand to ten teams for the 2018/19 season. The league acts as the showcase platform for higher education sport, priding itself on nurturing Britain’s student athletic talent, while also fostering and encouraging academic prowess. Working in partnership with Rugby Vertical and the Rugby Football Union (RFU), the BUCS Super Rugby season culminates at Twickenham Stadium, the 82,000 seater home of England Rugby, in an action packed finals day.

For further information, please contact: Lazar Zindovic, BUCS Partnerships Manager lazar.zindovic@bucs.org.uk

 

About Yoti

Founded in 2014, Yoti is a global technology company on a mission to become the world’s trusted identity platform. Our free digital identity app is the new, safer way to prove your age on nights out, check out faster with age restricted items at supermarkets and save time and money proving your identity to businesses. It brings safer connections with the people you meet online as well as enabling secure website login with your biometrics instead of remembering passwords. All personal details are secured with advanced hybrid encryption and Yoti promotes a data minimisation approach. For more information, visit  www.yoti.com

For further information, please contact: Quentin Warren: quentin.warren@yoti.com

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