As restrictions begin to ease around the UK, we hosted a webinar with Technogym looking at how universities can best reopen facilities, and the potential marketing plans behind them.

We heard from Technogym’s Ben Sandham about what the higher education sector can do to move forward post lockdown, as well as fitness marketing experts Paul Woodford and John Leaver at TA6.

TA6 have worked with a number of universities across the UK and brought a wealth of knowledge on how institutions can bounce back by providing world-class facilities for students, staff and the local community. They explored three key areas: marketing campaigns, the use of technology and digital, and re-energising your staff post lockdown, offering insights and advice.

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