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#ThisBUCSGirlCan Week
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This BUCS Girl Can Week 2017 - A Review 07/12/2017

This BUCS Girl Can Week took place on the 20-26 November 2017 with 76 institutions across the UK taking part. To celebrate the success of This BUCS Girl Can 2017, BUCS have released a highlights video showcasing the activity and statistics from the week.

 The aim of the week is to encourage universities to engage with Sport England’s ‘This Girl Can’ campaign and in doing so, close the gap on the 1.55 million more men than women that are taking part in sport once a week. This BUCS Girl Can highlights the brilliance of the Higher Education (HE) sector in providing opportunities for women and girls to be physically active throughout their time at university, whether that is at a participation or performance level.

Individuals participating in the week increased by approximately 1000 to bring the total to see 10,000+ women and girls getting involved. Approximately 20% of those participants were taking up physical activity for the first time or resuming activity after a period away.

The week coincided with the release of a case study research document from Women in Sport, in partnership with BUCS, which shares insight into how to engage inactive female students within a university setting.

Throughout the week and with support from individuals, Women in Sport, Sport England and several National Governing Bodies of sport, BUCS released profiles of twelve women from across the sports sector to support and celebrate how they are encouraging others to get active. The profiles featured comments from each individual sharing their thoughts around the barriers and benefits of exercise.

This Girl Can campaign lead, Kate Dale from Sport England, spoke positively of the HE spin of the central campaign: “Getting active is as much a part of a healthy, happy student life as the library, lecture hall and union. This BUCS Girl Can is a great celebration of active female students everywhere.”

Throughout the week of action, BUCS content reached over half a million users on social media through the use of the #ThisBUCSGirlCan hashtag. Highlights from all universities can be found on live feed.

Supported by Sport England, two individuals have profiled their journey into physical activity with two new videos coming in the New Year to complete the series.  These can be found on the BUCS YouTube channel.

 

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