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British universities & Colleges Sport

Value of Sport

Demonstrating the value of sport is crucial. Regardless of whether you are encouraging students to get active or working to demonstrate the importance of a particular project and secure funding for it, it's vital that you are able to show why sport is great.

A combination of personal stories and statistics are likely required, and the statistics in the research below should support your efforts to sell university sport as a valuable experience.

BUCS Graduate Employability Research

In 2013 BUCS commissioned research into the impact that sport has on graduate employability, with this becoming more of a priority for students and institutions alike following the increase in tuition fees and the continuing changes to the HE landscape.

This 2013 research revealed that the then average salary of graduates who engaged with sport at university is £32,552, compared with £26,728 for those who did not, and more than half (51 per cent) of graduates said sporting involvement has helped them develop team work skills and leadership qualities in the workplace.

Employers also recognised the benefits of sport in developing career-enhancing qualities, with more than nine in 10 (94 per cent) of those questioned identifying a clear link between university sport participation and valuable skills and strengths in potential employees.

The results of the research were resoundingly positive. You can download the full report and presentation slides from BUCS Conference 2013 here and here respectively, or they are also available for download on the right-hand side of this page.

Scottish Student Sport Research

In 2013 Sport Scotland, on behalf of Scottish Student Sport, commissioned research into understanding the value of sport and physical activity within higher education. The research indicated associations between involvement in sport at university and a number of positive outcomes, including health, academic attainment, inclusion and identity and community cohesion.

Scottish Student Sport

The timing of this research piece was particularly apt ahead of the 2014 Commonwealth Games in Glasgow, and the efforts to ensure that the legacy of the Games remains sustainable and a priority following the Games' completion.

You can find the final research report on Sport Scotland's website.

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